Dixons Carphone was recognised in the Retail Week awards last night as they won Digital Pioneer of the Year. Digital Imaging Wall, a project we developed with Rudi Group for Dixons Carphone, featured heavily in the award entry.

The Digital Imaging Wall is a revolutionary point of sale system that recognises when the customer picks up a camera, showing demos and tutorials on a screen as they are trying it out in the store.

The Retail Week judges, drawn from the retail industry, said: “there are some really exciting features in the [Dixons] stores, which are about getting people in rather than staying at home to shop.”

“It is hugely rewarding for everyone at The Creative Engine to see long-term relationships flourish like this”, says The Creative Engine’s Managing Director Andy Candler. “We previously worked with Dixons Carphone on kiosks promoting connected products, and the recognition we have received at the Retail Week Awards for the Digital Imaging Wall is a big pat on the back for the team here.”


An ongoing relationship

The Digital Imaging Wall was just one project in a long and growing line for which Dixons Carphone chose The Creative Engine as its retail software partner. It is a 25-year relationship, which today sees us working on a brand new interactive kiosk to help the store’s customers choose the best camera lenses for their needs.

Our solution will ask customers two or three simple questions, such as their camera type and the kind of pictures they like to take, and we will recommend the lenses that best suit their requirements.

The list of results will be fully interactive, and cover both original and third-party products. The system will pull up a full set of specs and features, helping the shopper make an informed purchasing decision.


Liaison and coordination

We are using the same powerful retail platform we used for heating and automation pioneer, Nest. It is database-driven to deliver a broad range of specifications, features and pictures that we are sourcing from the lens manufacturers themselves. This is a significant undertaking, requiring constant liaison with seven different suppliers, and normalising the data so it can be directly compared.

Naturally, we’ll also be gathering anonymised metrics once the system goes live. These will track how it is being used, what customers are choosing and where they spend the most time. Everything will be fed back to Dixons Carphone and used to help tweak the system in the future. It will be live at the end of this month.

To discuss how a kiosk or other interactive point of sale can help your store bring products to life, call The Creative Engine today on +44 1483 799 200 or Talk to us today.

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