Currys - Switched on to Safety Campaign
Developed in conjunction with The Royal Society for the Prevention of Accidents; Currys launched a national primary school education programme called Switched on to Safety. The programme was aimed at 9 to 11 year-olds and included in-store giveaways and school packs to raise awareness of hazards in the home.
We worked closely with Currys developing a CD-ROM which highlighted hazards, and how to safely avoid them. Our in-house illustration department to created the design and user experience. The CD-ROM was highly interactive with a simple, but effective, user interface created by our technical team. A total of 25,000 discs were given away and the campaign was very well respected.