The shortlist for this year’s Retail Week Awards has been published, and The Creative Engine is in the running.

For more than two decades, these prestigious Awards have celebrated the finest achievements in the retail sector. So, it’s with much excitement – and more than a little anticipation – that we await the result of the Consumer Technology Innovation category. That’s where the Digital Imaging Wall, which we developed alongside Rudi Group for Dixons Carphone, has been shortlisted.

The Wall consists of a pair of screens linked to a range of pressure-sensitive display mounts. It plays videos and tutorials that help customers understand how the product they have picked up can enrich their lives.


Confidence and trust

“Dixons Carphone chose The Creative Engine to design the Digital Imaging Wall’s interface and content because it knew that we could do the job, regardless of the hardware,” said Andy Candler, digital retail expert and managing director at The Creative Engine.

“We worked with Rudi Group directly and produced the content based on the platform it produced. Dixons was confident that this wouldn’t be an issue for us, so it felt comfortable pressing ahead with the hardware design even before it had talked to us about its software requirements.”

The move paid off, and now Dixons Carphone is going head to head with other high street giants, thanks in part to The Creative Engine’s work.

Dixons Carphone CEO Sebastian James has said of the Retail Week Awards “There are so many awards around, but this is the one you want to win,” and The Creative Engine agrees.

With Tesco, John Lewis and Boots also in the running, it will be a hard-fought category, of which the winner will be revealed on 9 March at London’s Grosvenor House.

To learn more about the Digital Imaging Wall, and other ways in which The Creative Engine can help to introduce interactivity to your sales floor, call +44 1483 799 200 or Talk to us today. We’re passionate about retail, and helping you better engage with your customers.