Project

Sony - VAIO PC demo


Overview

This innovative PC demo was created to play on the shop floor in Sony Centres across the UK. It runs on the computers that are for sale in-store and uses the Electronic Fact Tag system that we first pioneered back in 2007.

The Electronic Fact Tag system scans the host PC's hardware to make sure that the demo always displays the correct specification for the computer it's running on, avoiding problems associated with sales staff accidentally mislabelling PCs. In this demo the information is displayed in spinning 3D cubes to add extra impact. The demo also does a great job of explaining the entire VAIO range and up selling to customers by pointing out the advantages of more advanced features.

Although primarily designed for use by customers, it's also a great resource for Sony Centre colleagues to learn more about the stunning VAIO range, so they can be more knowledgeable about the products when serving shoppers.