Sony Academy


The Sony Academy was developed as an engagement portal to provide essential product training to their Reseller Partners such as John Lewis, Dixons Retail and Sony Centres. Since launch the learning portal ensured that partners are up skilled with the key features and benefits of Sony products.

Users are rewarded for their commitment to learn about Sony products through a 'Bid-Up' style shop that enables them to spend the points they have earned from learning about Sony Products. All interactions are tracked and reported on.