Microsoft - Office Student Essentials Promotion


We created this fun and engaging interactive system to help Microsoft promote their Office suite to a student audience. The system featured a series of animated scenarios that explained how specific features within the Office suite could be of benefit to students on a day to day basis.

The promotion played in UK retailers on screens next to the Office software in stores. A prominent call to action animation was used to attract customers from other areas within the store and engage them in the content.