We’re turning this blog over to Kirstie Emery, our Programme Manager. She keeps us on track and makes sure our customers are updated on their projects.
The way we work makes a big difference to how well we deliver our programmes. Over the past 30 years, we have developed some incredible projects to ensure we constantly delight our customers.
Everyone, inside the business and out, knows exactly where a project has got to. We split each one into five steps, from start-up and risk reduction, where we define its parameters and mitigate any potential issues, through to in-life support, where it’s up-and-running, and we’re on hand to maintain it.
Building an Agile business
It is when we hit the construction phase that everything starts to get exciting, as we break the work down into two week blocks, called Sprints. A project can only move from one Sprint to the next if that fortnight’s progress is signed off. Our clients love it. It means they never go more than two weeks without seeing some movement and having a chance to feed back.
Working like that has made us a very flexible business, and it gives us a great ongoing structure. We all know at the start of each Sprint what assets we need from the client, and if they are not ready we can push things back by two weeks to give them more time to source them.
Tracking and logging
Everything we do is tracked in a project management system. That’s what I oversee day to day, making sure it’s up to date and that every amendment, proposal or request is logged. It lets you scroll back through any project, and you can see how each one grows as it moves from proposal to roll-out.
The whole Creative Engine team is plugged into it, so everyone knows what’s going on. If one of the team has a bright idea, even if they’re not assigned to a project, they can chip in. They know whether it’s going to fit, and if it has been suggested before. If their suggestion is so radical it would make sense for them to head the project up, we can switch responsibility for the whole project to them.
That puts us ahead of the competition, and it’s only possible because of the system we’re using. The digital audit trail it creates is a valuable resource, which carries on contributing when the project has been delivered and moved into In-Life Support.
At that point, we hold a ‘Lessons Learnt’ meeting where everyone on the project team, including our client, contributes their feedback on the project. We identify the successes, any issues and decide on the steps we should take when working in the future.
I then step back and hand over what we’ve made to the Product Owner, along with all the records we have created along the way. They will liaise with the client going forward, and use that audit trail to see exactly why we did what we did every step of the way. They can answer any question that comes in, and not only say what’s been done or could be done to enhance a live product – but why.
I know our clients feel the benefit of this way of working just as much as we do.
Call The Creative Engine on 01483 799 200, or email [email protected], and talk to a team with 30 years’ experience of running projects for the world’s biggest brands.